Apple is gearing up to possibly replace its ‘Pro Max’ iPhone with a brand new ‘Ultra’ iPhone 15 model next year, reliably Bloomberg said journalist Mark Gurman today.

iphone 14 pro max deep purple
In his latest Power On newsletter, Gurman said that Apple is planning an overhauled design for the “iPhone 15” alongside USB-C and a possible name change. Gurman says Apple could replace its “Pro Max” branding, which it started using with the “iPhone” 11, with “Ultra.”

Based on Apple’s current pattern, we can expect a revamped iPhone design next year to coincide with a move to USB-C and the potential of a new Ultra model to replace the Pro Max.

Switching to using the “Ultra” branding for the high-end iPhone would follow in the footsteps of the naming decisions Apple made recently. Most notably, the most rugged and extreme Apple Watch yet is called the Apple Watch Ultra, while the most powerful Apple silicon chip yet is the M1 Ultra.

Specific details for the “iPhone 15” are still scarce as it’s still a year away, but it’s widely expected that Apple will make the move to USB-C for next year’s iPhones. Additionally, rumors suggest that the punch and pill-shaped cutouts introduced with the iPhone 14 Pro will carry over to all models in the iPhone 15 range.

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