Hailey Bieber has been accused of “cultural appropriation” after she shared a TikTok video showing a beauty combo of brown lip liner and clear gloss, which she described as “brownie glazed lips.”
The 25-year-old model was soon credited by the media and fans on social media with starting a new beauty trend, leading to people of color who were quick to point out that the beauty look is actually popular with blacks, browns and blacks Causing trouble for Latina women since the ’90s.
Angry beauty lovers took to social media to call out the fashion star for mastering the makeup technique by not revealing the source of inspiration for the look.
Hailey Bieber has been criticized online for cultural appropriation after coining the term “brownie glazed lips” to describe her viral beauty trend
Fans highlighted the fact that the combo of brown lip liner and clear gloss was long favored by women with darker skin tones in the decades leading up to Hailey’s TikTok video
Hailey, who is married to singer Justin Bieber, first started the “brownie glazed lips” trend after she posted a TikTok video on Aug. 22 showing how to create the look while wearing it pocketing her Rhode Skin skincare line.
“The lip combo vibe I’m feeling for fall @rhode skin,” she wrote in the caption.
The next day, she posted another clip showing the results of mixing brown lip liner with a clear, glossy lip treatment, as she said, “Ready for all things fall, including brownie frosted lips.”
The name was clearly a nod to her “glazed donut aesthetic” and the main message behind her skincare line.
Then, as the model’s fans began praising the star for creating the ‘new’ lip trend for the fall season, women of color began to share their frustration at the look being attributed to Hailey.
Many pointed out that the The use of brown lip liner and clear gloss has long been favored by women with darker skin tones, meaning giving it a new name or attributing the beauty trend to Hailey was wrong.
Many were quick to point out that the beauty look has been popular among black, brown, and Hispanic women since the ’90s
One angry Twitter user wrote: “The Hailey Bieber Brownie Glazing Lips Trend” THEY MEAN THE SAME LIP COMBINATION THAT EVERY BROWN GIRL IN ALL VARIETIES OF BROWN HAS BEEN DOING SINCE BEFORE CHRIST’S BIRTH.
WHAT IS CULTURAL APPROPRIATION?
Cultural appropriation, in its simplest form, is when someone adopts something from a culture that doesn’t belong to them. This can be a hairstyle or a way of speaking.
According to the Everyday Feminism website, “Unlike cultural exchange, where there is a mutual exchange, appropriation refers to a “particular power dynamic in which members of a dominant culture adopt elements from a culture of people ruled by of this dominant group were systematically suppressed .”‘
Another added: “II’m crying because she took a lip combo that black and latina women have been wearing since the 90’s and called it “Brownie Glazed Lips” to make it sound cute lol like if you’re trying to trend something then would be least you could do credit where you got the inspiration from’.
‘TThe fact that Hailey Bieber only wore brown lip liner and clear gloss and the white girls are crazy about it… honey, latinas and black women were hip but y’all call us ghetto for it… #woc, ‘one beauty lover explains.
One said: “White folks who call brown lip liner with a sheer gloss Hailey Bieber lips or brownie frosted lips… Hailey didn’t do a shit!! Black and Hispanic women have been doing this combination for a long time.
Another commented: ““Hailey’s Brownie Glazing Lips” and it’s literally just brown liner + gloss that black and latina women have been using for years.
“Not ub*****’s statement by Hailey Bieber ‘Brownie Glazed Lips’ is starting a trend during Hispanic Heritage Month,” wrote another.
Others also highlighted the fact that the branding of the “Brownie Glazed Lips” technique was seen as problematic given that the video was made to help sell Bieber’s products, meaning that it partially capitalized on a trend being driven by women of color – a controversial topic in the beauty industry.
The model started trending over the weekend as more women of color shared their frustration at being credited for the look
Back in 2019, the model was called out on social media after she was accused of black fishing after showing off her dark tan on Instagram
One social media user wrote: “Seeing Hailey Bieber created for the ‘clean girl aesthetic’ and ‘brownie frosted lips’ is as exhausting as black and brown women BEEN THE BLUEPRINT but once a rich one.” Yt woman does something, it’s awesome. ‘
Another added, “White girls on Tiktok wearing hoop earrings and a slick bun calling it a ‘clean girl aesthetic’ as if this look wasn’t a staple for black and latina women???”
DailyMail.com has reached out to Bieber’s rep for comment.
It’s not the first time the model has been targeted on social media after she was accused of black fishing in 2019.
Fans have criticized the star – who is the daughter of actor Stephen Baldwin and his wife Kennya – for sporting an extremely dark tan, with some claiming the star is “black fishing”.
One wrote: “So you a girl @haileybieber tell me light can have this dark tan after just a week at the beach while I’m there who is darker than her and spend all summer at the beach but I understand this tan Girl still not that’s definitely not sunbathing.’
Earlier this year, Hailey won a lawsuit over the name of her skincare company, Rhode, after a clothing company of the same name sued to prevent her from using the name
The founders of the Rhode clothing line were concerned about market confusion, particularly after Hailey filed a trademark for her skincare and also a clothing line
The founders also claim that Hailey’s Rhode logo is similar to their minimalist logo
Another commented, “Blackfishing is nothing new to Ms. Hailey Bieber, when people call her about faking her tan or looking too dark (almost black) she always plays the ‘I’m Brazilian’ card even if she’s from one.” 100% white family origin. ‘
Meanwhile, the influencer faced legal troubles earlier this year after being sued for trademark infringement by a clothing company called Rhode.
The founders of the eight-year-old company, which was founded in New York but is based in Los Angeles, argued that having two companies with the same name would be confusing to the public.
Celebrities like Beyoncé, Rihanna, Tracee Ellis Ross, Khloé Kardashian, Busy Philipps, Jamie Chung, Whitney Port, Zoey Deutch and many others have worn her designs. The company recently launched a collection of homewares on its shoprhode.com website.
In the court filings, the clothing company claims Hailey tried to buy the Rhode brand from him, but brand owners Purna Khatau and Phoebe Vickers refused to sell.
In the court filings, the clothing company claims Hailey tried to buy the Rhode brand from him, but brand owners Purna Khatau and Phoebe Vickers refused to sell
The company claimed that Hailey’s minimalistic Rhode logo looks similar to its design.
However, the brand’s biggest concern seemed to be that while Hailey’s current focus is on skincare, she had also filed a Rhode trademark for clothing.
Hailey and her team argued in court that they focused solely on skincare and not clothing, clearing up the confusion.
A federal judge agreed and denied the clothing company’s request for an injunction to prevent the cover model from using the name.
Rhode Skin launched on June 15 and was billed as affordable and cruelty-free.
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