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Ryan Gosling showcases his fashion prowess as the star of Gucci’s sizzling new luggage campaign

Ryan Gosling, 41, stars in Gucci's new Valigeria campaign, which poses him with luggage and accessories from the brand's Savoy collection
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Traveling has never looked hotter! Ryan Gosling showcases his fashion prowess as the star of Gucci’s sizzling new luggage campaign

  • Gosling, 41, has teamed up with Gucci for his Valigeria campaign, which poses him with luggage and accessories from the Italian label’s Savoy collection
  • The actor models everything from tailored suits to Hawaiian shirts in the travel campaign, shot by British fashion photographer Glen Luchford
  • Gosling also brings heat to the brand’s new campaign film, set to match Heart’s hit Magic Man.
  • The Barbie star is following in the footsteps of Harry Styles, Lana Del Rey, Jared Leto and Miley Cyrus, who have all appeared in Gucci campaigns in recent years
  • Gosling quietly hinted at the collaboration this summer by wearing Gucci throughout the press tour for his new film The Gray Man.

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Ryan Gosling is once again making hearts beat faster as the face of Gucci’s sizzling new luggage campaign – and travel has never looked so hot.

The 41-year-old actor has teamed up with the Italian luxury label for its Valigeria ads, in which he poses with GG monogrammed luggage and accessories from the Savoy collection.

Renowned for his fashion savvy, Gosling models everything from tailored suits to Hawaiian shirts in the travel campaign, shot by British fashion photographer Glen Luchford.

Ryan Gosling, 41, stars in Gucci's new Valigeria campaign, which poses him with luggage and accessories from the brand's Savoy collection

Ryan Gosling, 41, stars in Gucci’s new Valigeria campaign, which poses him with luggage and accessories from the brand’s Savoy collection

The actor models everything from tailored suits to Hawaiian shirts in the travel campaign, shot by British fashion photographer Glen Luchford

The actor models everything from tailored suits to Hawaiian shirts in the travel campaign, shot by British fashion photographer Glen Luchford

Gosling follows in the footsteps of Harry Styles, Lana Del Rey, Jared Leto and Miley Cyrus, all of whom have appeared in Gucci campaigns in recent years

Gosling follows in the footsteps of Harry Styles, Lana Del Rey, Jared Leto and Miley Cyrus, all of whom have appeared in Gucci campaigns in recent years

In one picture, the laid-back star shows off her inner bellboy as she pushes a luggage trolley full of Gucci travel items into the ocean surf.

Another shows him reclining on the sand reading a tabloid while surrounded by stacks of suitcases and duffel bags from the collection.

Gosling also brings heat to the brand’s new campaign film, set to match Heart’s hit Magic Man.

The minute-long video begins with the actor tossing his cowboy hat into a magical suitcase before loading his Gucci luggage into the back of his suitcase.

In one picture, the laid-back star channels her inner bellboy as she pushes a packed luggage through the ocean surf

In one picture, the laid-back star channels her inner bellboy as she pushes a packed luggage through the ocean surf

Another shows him reclining on the sand reading a tabloid while surrounded by stacks of suitcases and duffel bags from the collection

Another shows him reclining on the sand reading a tabloid while surrounded by stacks of suitcases and duffel bags from the collection

Gosling also brings heat to the brand's new campaign film, set to match Heart's hit Magic Man.

Gosling also brings heat to the brand’s new campaign film, set to match Heart’s hit Magic Man.

The footage includes footage of him eating fast food on the street and tossing cards into a hat at a hotel while traveling to an unspecified destination.

Gosling lands on the beach, where he has to lug luggage through the sand in a suit. The video ends with him stepping into a large trunk and coming out in an entirely new location.

“Travel has never been purely physical for Gucci,” said creative director Alessandro Michele in a press release. “Gucci is the brand that has accompanied Hollywood artists, writers, actors and directors on their journeys…

“That’s why I wanted the advertising campaign to tell a situationist dimension, in which the protagonist traverses a “non-place” that is primarily a mental place, just like those who choose Gucci, past and present, because they understand the importance of creativity used to build imaginary places.’

Gosling quietly hinted at the collaboration this summer by asking Gucci throughout the press tour for his film

Gosling quietly hinted at the collaboration this summer by wearing Gucci throughout the press tour for his film The Gray Man.

The Barbie star, who plays Ken in the highly anticipated film, showed off his character in his pastel Gucci suit at the film's Los Angeles (pictured) and London premieres in July

The Barbie star, who plays Ken in the highly anticipated film, channeled his character in his pastel Gucci suits at the film's Los Angeles and London premieres (pictured) in July

The Barbie star, who plays Ken in the highly anticipated film, showed off his character in his pastel Gucci suit at the film’s Los Angeles (left) and London (right) premieres in July

Gosling changed his look in Berlin but stuck with Gucci as he opted for a bright red jacket, white button-down shirt, black trousers and tie

Gosling changed his look in Berlin but stuck with Gucci as he opted for a bright red jacket, white button-down shirt, black trousers and tie

Gosling follows in the footsteps of Harry Styles, Lana Del Rey, Jared Leto and Miley Cyrus, all of whom have appeared in Gucci campaigns in recent years.

However, the label’s latest collaboration shouldn’t come as a surprise to Gosling’s fans. He wore Gucci on the red carpet all summer while promoting his new film The Gray Man.

The Barbie star, who plays Ken opposite Margot Robbie in the highly anticipated film, often channeled his character with his pastel-hued looks.

Gosling modeled a seafoam green suit jacket, yellow striped button-down shirt and mint green pants by Gucci at the Los Angeles premiere of The Gray Man in July.

That same month, he appeared at the film’s London premiere in a light purple suit jacket worn over pink trousers, both from the label.

Gosling changed his look in Berlin but stuck with Gucci as he opted for a bright red jacket, white button-down shirt, black trousers and tie.

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